19/10/2017
Pet economy and mobile proximity marketing
Named Lurvig, which means furry in Swedish, the new Ikea collection for dogs and cats is already available in Canada, US, France and Japan, and expected to hit Italy by springtime. Among its products there are beds, baskets, sofas, bowls and covers specifically designed for pets, and lots of oddities for people looking forward to buying puppies their first Ikea accessory.
The decision of the furniture giant is not isolated, considering the high spending attitude of most pet owners. Beside specialized retailers such asMaxi Zoo, Arcaplanet and Zoo Planet, lots of stores are opening all over Italy with an extremely varied product portfolio, even in the luxury domain. Ferplast offers sustainable baskets in Nordic pinewood, Winter coats and ultra-soft pillows, while Brandodesign has a wide collection of design beds and accessories to be found in exclusive stores.
Pet economy nowadays represents a € 10 billion business in Europe, where more than 200 million pets live in about 75 million houses. The Italian market has grown 2.2% in the last twelve months, and our country is first for ornamental birds: about 13 million have been counted.
Some brands are leveraging mobile marketing to improve their visibility and increase the awareness of pet-dedicated stores. Smartphones and tablets are the perfect devices to grow and consolidate their relationship with consumers.
With Movibell it becomes really easy to launch mobile proximity marketing campaigns, engaging people moving by a store to invite them in, maybe offering a discount coupon or suggesting a peculiar product. The platform integrates predictive features: if a user wanted to buy pet biscuits but didn’t find them, next time he or she will be within 200 meters from the right store, Movibell will remind of it with a friendly alert.
Willing to learn more about Movibell’s predictive features and the other benefit of the platform? Find them on www.movibell.com
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