Where do you seek information about a destination, a hotel, a museum? On the Internet, say 65% of European travelers questioned by Oxford Economics for a recent tourism survey. Web and mobile are most frequent sources to plan travels and holidays, keeping an eye on social media to take advantage of other users’ experience around accommodation and restaurants.  

Tourism marketing cannot just simply move its focus from offline to online. It’s also a matter of selecting the right channels – with mobile which is relentless growing and becoming the nr. 1 touch point with users before, during and after traveling – and making contents more attractive.  

When evaluating a destination, there are a lot of elements to be compared. According to same survey, about 17% of Italy-related online searches is about culture, as Belpaese’s historical and artistic heritage continues to be an extremely strong hook for both national and international visitors. Hospitality services are very important, above all thinking of special offerings for families with children, disabled people, and exclusive packages for most demanding travelers.   

Food and beverage are a must-have: visiting Italy means having the possibility to taste regional and local cuisine, so people expect to have a wide range of options to select the best one according to individual preferences and budget.  

How to combine all these dimensions in a proposal to win even the most distracted traveler? Movibell allows to create surprising contents and introduce local beauties with an unparalleled mix of history, arts, food and shopping, customizing it on users’ profiles.  

The mobile app is a sort of personal Radar and, when the user walks around the city, it highlights available Channels within a 200 meters distance – each Channel corresponding to a place such as a museum, a monument, a hotel, a restaurant, a store, each one engaging users with innovative and update contents.  

With Movibell you can leave your printed guide at home: a smartphone and the mobile app are all you need for a great experience. Movibell already has more than 6,500 buildings, parks, museums and theaters – why not adding the attractions of your city, your restaurant, your shop?