What’s better than an e-mail or a text message to alert customers about the availability of a new product, a special offer or an upcoming event? Many marketing campaigns are still e-mailing and texting to efficiently reach a great number of registered users. 

While solutions for e-mails and text messages’ automation and customization have become mainstream, the effectiveness of these marketing tools is to be questioned. Gartner estimates that e-mail success rate doesn’t exceed 6% on average, and it is more and more difficult to find the ideal day and timing to send the message and avoid it is ignored or deleted.  

Competition is cruel. A survey by Text Marketer in the USA unveiled that about 78% of all commercial campaigns are sent in the most desired daytime, which is in the mornings between h. 8:00 and 12:00. That’s the same about seasons, considering that 70% of campaigns is scheduled in December to attract Christmas shopping, and most brands communicate around events such as Halloween, Mother’s Day, Valentine’s Day, Summer and Winter sales, etc. 

How can a brand stand out, in a scenario where almost all use the same tools in the same moment? Movibell changes perspective and allows companies to think at digital marketing in a completely new way. 

It’s useless to chase the customer with a message he or she will receive when not likely to open it, or not interested. Through the mobile app, it’s the store which calls for the user when moving at about 200 meters distance and can be engaged to step in and have a look, try something and maybe buy it. Far more innovative than e-mails and text messages, Movibell campaigns combine texts, photos and videos to create appealing contents, which might be customized according to individual or group profiles. 

Why should you leave the opportunity to share with your customer only what is really relevant, when and where it is needed? With Movibell, mobile proximity marketing is for all, from single stores to big retailers – with surprising results!