It might seem easy (not banal) to launch a mobile proximity campaign for one, two or three shops, but how to manage the promotion of hundreds or thousands of stores? Resources, contents and complexity increase, also considering time and budget effort. 

Retailers which are curious about mobile can take advantage of Movibell, our innovative digital platform to reach and engage people moving about 200 meters far from a place or a store, sharing exclusive and customized contents. Movibell does not require beacons or any other software or hardware: it’s all about users downloading the mobile app and getting in touch with the brand, having access to the Internet and active GPS. 

Retail marketing managers can create a series of Channels on the platform, each corresponding to a single, geo-located store. A few steps are enough to prepare Channels profiles and start to animate them with new products, promotions, events and initiatives which customers might be interested in.  

Channels can be managed from PCs or mobile devices with the highest possible flexibility, using texts, images, audio materials and videos to design appealing contents. Channels can be updated individually or centrally, if the brand decides to publish the same content for all stores or a group of them.  

This means Movibell allows a significant improvement in content management, and a better control on marketing campaigns, giving store managers a certain degree of autonomy to customize their own Channel with local contents. Movibell also enables geo-located campaigns or single-product promotions. By analyzing users’ profiles in full respect of their privacy, it is possible to offer tailor-made contents and services.  

Do pilot Movibell now: your next mobile proximity marketing campaign cannot wait!